Universal- suitable for all ages , there is nothing unsuitable for children over 4
Parental Guidance - suitable for all ages but certain scenes may be unsuitable for children under 8
12A- used in Cinemas only, Those aged under 12 years and under are only admitted if accompanied by an adult over the age of 18 
12- Nobody younger than 12 can rent or buy a 12-rated DVD or game. Films in this category may include drugs, strong language, brief nudity, discreet sexual activity and moderate violence.
15- Nobody younger than 15 can buy or rent the film/game. they can contain adult themes, hard drugs, strong language, moderate-strong violence/sex references, and mild non-detailed sex activity.
18- Suitable for Adults only. Films under this category do not have limitation on the bad language that is used.
i think our film should be a 15 that way it will attract our target audience and not put them of as it could if it was rated a 12 as it could be seen as soft if 12 year old can watch it, we could take it to the extreme and make our film a 18 but that would mean excluding to many teens who have the disposable income to spend at the cinema.
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